The CX Difference

The Customer Experience Program Difference at Minnesota State University, Mankato’s Center for Workforce Professional Education

Learn from the best in the industry. At the Minnesota State University, Mankato, we believe in making positive impacts. By redefining business education, driving innovation and advancing entrepreneurial mindsets, we are working every day to positively transform the future of global business.

With so many channels for communicating with your customers, the CX field is becoming more complicated than ever. As a result, Customer Experience is evolving into one of the most in-demand fields in the world. Executives understand that companies that deliver a superior customer experience cultivate brand loyalty and achieve more significant revenues and profitability. The proliferation of social media and customers sharing their experiences online makes Customer Experience more critical than ever.
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As firms place greater emphasis on Customer Experience divisions, the job market for CX professionals is expected to expand dramatically. According to Gartner, 50% of consumer product investments will be redirected to Customer Experience innovation. New interdisciplinary CX divisions are assuming roles traditionally handled by other disciplines because the customer doesn’t care which department they are speaking to when they need help. They want exemplary service!

IN YOUR SPACE, AT YOUR PACE

The 8-module online program operates on rolling admission, so you can enroll at any time and work at your own pace throughout the course.

Engagement and Participation

Presentations are coupled with hands-on, workshop-style activities to encourage interaction and collaboration. Case studies of real corporate issues make participation meaningful.

ROI

The primary purpose of the Minnesota State University, Mankato​ Customer Experience Certification course is to teach participants the practical skills needed to immediately improve their organization’s marketing effectiveness and to drive ROI.

Academic Overview

Learn from the best in the industry. At the Minnesota State University, Mankato, we believe in making positive impacts. By redefining business education, driving innovation and advancing entrepreneurial mindsets, we are working every day to positively transform the future of global business.

With so many channels for communicating with your customers, the CX field is becoming more complicated than ever. As a result, Customer Experience is evolving into one of the most in-demand fields in the world. Executives understand that companies that deliver a superior customer experience cultivate brand loyalty and achieve more significant revenues and profitability. The proliferation of social media and customers sharing their experiences online makes Customer Experience more critical than ever.
​​
As firms place greater emphasis on Customer Experience divisions, the job market for CX professionals is expected to expand dramatically. According to Gartner, 50% of consumer product investments will be redirected to customer experience innovation. New interdisciplinary CX divisions are assuming roles traditionally handled by other disciplines because the customer doesn’t care which department they are speaking to when they need help. They want exemplary service!